Client – media business

One of the world’s largest privately-owned media businesses with media assets all over the globe. reaching 200 million consumers worldwide and operating in 14 countries across Europe and the Americas.c.15,000 employees.

The Challenge

Looking to fill this role for 6 months
Mobile App Marketing manager – Needed the experience
Meets client’s diversity and inclusion ambitions
Large audience figures – Experience at scale needed
Use specific tools with mobile app marketing
Hiring manager on contract (leaving imminently)
Given 1 month to fill before commercial impact is unstainable
Working with internal recruiters, who’s confidence is becoming low.
Paying slightly below market average salary
Remote working – commutable to Southeast
Historically focussed sales on radio and websites. App development was key to business growth

Solution:

Held project briefing, gained understanding of journey so far and challenges faced. Provided consultative feedback and market research to the client.

Created marketing collateral to source and attracted the best talent. Bespoke search, interviews and shortlisted down to 2 stand out candidates. The client interviewed both and offered one within the time frame stipulated.

Client was impressed by the commitment to the project, the investment in understanding, the speed of work and quality of applicants. We have now been referred on to 2 of their European partners for similar work.